Hey team,
Ive been using Manychat for more than 3 years now to grow my clients & I on Instagram
Heck, even before Manychat was a thing I was manually doing the same strategy for years prior to great effect
Over the years, there have been two flows which have generated the best results and generated tens of thousands of leads for my clients & I’s businesses
#1. Comment to DM to email optin.
This is essentially turning your cold/warm traffic into email subscribers, whilst increasing the reach of your content at the same time.
Its a great way to gain new followers whilst also nurture your existing ones.
For this you’ll create a post including a call to action for people to comment a specific key word in return for something of value (pdf, course, youtube video, podcast, etc).
You then want to set up Manychat to send them a DM giving them access
This helps a few ways:
More comments on your post triggers the algorithm to push it to more people
When all someone has to do is comment, rather than to the link in your bio, it makes it easier and therefor more people will take action
It’ll push people towards your lead magnet, where you can then nurture them on your email list for them to eventually buy
Your feed posts are often pushed to a lot of non followers, hence why you want to give something away for free rather than selling, as this might be someones first interaction with you
You can also do this with content that doesn’t require an email optin, such as a podcast episode or youtube video you want to push them to
Then if you want to be cheeky, you can set up the automation so it only gives people access who follow you and then Manychat will prompt anyone who doesn’t follow you to do so if they want access. Be wary that this only works if what you are giving away is very valuable and therefor worth the follow.
#2. Story replies to purchase/booked call.
This ones about turning hot traffic into customers.
Stories are the opposite of feed posts, instead of it landing in the feed of people who don’t know you, they are only shown to your most engaged followers
This means you have more room to make an offer to them as they likely are a lot more invested in your brand
What you want to do here is post a story that highlights the outcome your offer can generate, and for people to DM you a specific keyword for access
For example ‘We just helped X client gain X result, next month we have space for 3 new clients, DM us the word X to book a free strategy session’
It can be as simple as that, these people know, like and trust you so if you can put an offer in front of them which will help them and its easy for them to get in touch, they will
You then set up Manychat so anytime someone replies with the keyword it sends them a link to book a call with you
This works better than giving people a direct link on the story for two reasons
More story replies means more engagement and the algorithm will then push the story to more people, resulting in more leads, we have often seen people get 5-10x more story views in doing this strategy
The follow up. If someone clicks a link and doesn’t book, you have no ability to then contact them. If someone replies to your story and doesn’t book, you can message them and talk to them. This bumps your conversions significantly.
You can do this to directly sell products too, rather than pushing people to a call, or you can use it to promote your free products as well
Manychat are currently offering a free month of their pro plan, you can sign up here
Hope this helps,
Josh
P.S - If you need help growing your business on social media, get in touch with us at cleverpreneur.com
